caro writes
{brand copy}
I’m a copywriter at WPP Production, working exclusively on their Google account. Formerly, I worked with other clients such as IBM, Coca-Cola, Hilton, Workday, Saratoga, on a number of campaigns and projects.
In spring 2023, Hogarth partnered with EssenceMediaCom (EMC) to support Google’s Devices and Services team. For the past three years I’ve been the copy lead on several digital projects for Pixel and Nest, ever-crafting new ways to say trade in your phone.
Google selected our team from a pool of agencies to take on social media work for Pixel due to our strong performance on the Pixel 10 launch. Our speed, creative risk-taking and deep knowledge of the brand voice all helped seal the deal.
In Q2 2025 we were asked to use AI to explore how we could target Google Pixel audiences with more precision and at scale. We used a combination of agentic AI and our own expertise to stretch our creative capabilities. Google used our case study to present to key stakeholders.
Devices and Services Ad Copy
Coca Cola
Create Real Magic Billboard
Usually, when I write thank-you notes, they’re handwritten on 4×6 stationery and pass across two or three sets of eyes. But for Coca-Cola’s Real Magic campaign in spring 2023, I wrote thank-you notes that were 14 feet tall, 48 feet wide, and lit up Times Square. These messages were a tribute to the creators who used Coca-Cola’s Real Magic AI tool. A simple task, on a humungous scale.
Sizzle Reels
In Q1 of 2023, Coca-Cola needed to drum up excitement for distributors, so I concepted and wrote a reel recapping their best work from the previous quarter. Coca-Cola was fizzing with so much excitement about the first video, they asked us to do another one in Q2.
Saratoga
Website Copy
Saratoga asked us to do a full revamp of their website. So I wrote some splashy headlines and paragraphs steeped in their signature style. Every description, from the company’s origins to their sustainability initiatives, to their products, tells a cohesive brand story.
World Woman Hour
Showcase submission script
World Woman Hour, Break the Role, was a global campaign that set out to inspire as many girls as possible to do whatever they set their minds to, especially in conventionally male spaces. The video featured leaders who are also mothers and activists; daughters who are artists, and influencers—groundbreaking women not confined to a single role. I was excited to put words behind a worthy cause. As the project’s copywriter from spring 2023 to spring 2024, I concepted and wrote scripts, including the script for the submission video that earned our team a first place prize in our company’s global showcase competition (huzzah!)
WPP Production (formerly Hogarth)
Website Copy
When the WPP Production (formerly Hogarth) began work on a brand overhaul, they asked me to conceptualize and write a company “manifesto” for their new website.